Fashion Cycle: The Comeback of Past Trends

What is the fashion cycle?

Fashion cycle refers to the rise, wide popularity and then decline in acceptance of a style. Consumers are exposed each season to a multitude of new styles created by fashion designers. Some are rejected immediately by the press or by the buyer on the retail level, but others are accepted for a time, as demonstrated by consumers purchasing and wearing them.

 Fashion cycle is a period of time or life span during which the fashion exists, moving through the five stages from introduction through
obsolescence.

• When a customer purchases and wears a certain style, that style is considered accepted. The acceptance leads to the style becoming a fashion!
• Fashions DO NOT always survive from year to year.

Why do fashion trends return?

As fashion progressed, more designers began searching for inspiration in already forgotten trends. Trends are created and influenced, not only in by the fashion industry, but they are also a reflection of the current situation and the society we live in.